little blackbird bakery branding design
march 1st, 2019
I had the pleasure of designing Little Blackbird Bakery’s branding. Whitney, the owner, envisioned something sophisticated and whimsical for her business branding. We wanted to showcase her creative talent and her established bakery in the Des Moines area community. I started by gathering what Whitney felt her bakery stood for, and how it felt to her. That’s where we start with inspiration and go from there with sketches. The little blackbird was very important to her because the background of her business stems from that. It was a little pie blackbird of her grandmother’s that inspired her love for baking, so we wanted to showcase that. I had the blackbird custom drawn for Whitney by a local Des Moines artist, Chrissy Schweiger. That ensured that Whitney got exactly what she was looking for. After many rounds of sketches and ideas we have come to our final designs above.